Against the backdrop of increasingly fierce competition in the global insulation materials market, Furnas has taken a different approach, accurately anchoring the new blue oceans of overseas markets such as the Middle East, Central America, and South America. With its core product rubber and plastic products as a "ice-breaking tool", it has successfully opened up a new situation of growth in the complex international market environment.
In recent years, the global demand for thermal insulation materials in construction, energy and other industries has continued to rise, but homogeneous competition in the industry is fierce, and the profit margin of traditional markets has been continuously compressed. Through in-depth market research, Furnas found that countries in the Middle East, such as Israel and the UAE, are in a period of rapid development of infrastructure construction, and have strict requirements on the quality and performance of thermal insulation materials; with the increase of industrial pipeline insulation projects in Central and South America, the demand for efficient thermal insulation materials has also increased rapidly. Although these markets have great potential, they are discouraged by factors such as complex trade environment and high product adaptation requirements.
In the Central and South American markets, Furnas' rubber and plastic pipes and glass wool rolls provide high-quality insulation solutions for local project construction with their advantages such as efficient insulation and convenient installation, further enhancing the brand's popularity and influence in the local market.
It is worth noting that Furnas is also keenly capturing the development opportunities of e-commerce platforms. Although the traffic of thermal insulation materials on Alibaba's platform is limited, there are no leading merchants in rubber and plastic products that monopolize the market. Furnas quickly increased its operational investment in Alibaba's platform, optimized its product display and promotion strategies, and successfully attracted many overseas potential customers to inquire through the online traffic diversion model, injecting new momentum into market development.
Talking about future plans, Furnas will continue to deepen its efforts to develop the market and promote the sustainable development of the company in overseas markets. As the global emphasis on energy conservation and environmental protection continues to increase, Furnas is expected to achieve a new round of business growth with its first-mover advantage in the new blue ocean market.
