With the rapid development of the building insulation materials industry today, based on in-depth analysis of the international market, Furnas has focused on regional markets with significant growth potential such as the Middle East, Central America, and South America. The company is mainly engaged in rubber and plastic series products, and is steadily advancing its business expansion plans in the international market with high-quality product portfolios such as glass wool rolls.
As Furnas' strategic key market, the Middle East region covers many important countries such as Israel, Lebanon, Iraq, Dubai, and the United Arab Emirates. In response to the unique building characteristics and energy industry needs of the region, Furnas mainly promotes three core products: rubber and plastic pipes, rubber and plastic plates and glass wool rolls. These products can not only effectively respond to the high-temperature climate challenges in the Middle East, but also won market recognition for their excellent fire resistance and convenient construction characteristics.
It is worth noting that although Furnas rubber and plastic products face the challenge of insufficient traffic on the Alibaba platform, there are no obvious top merchants in the rubber and plastic category on the platform, which provides Furnas valuable development opportunities. To this end, the company is actively adjusting its online operation strategy: to improve user experience by optimizing product display, while strengthening precise marketing, striving to break through traffic restrictions, and allow the advantageous product of rubber and plastic to gain more attention from international buyers.
In other important markets, Furnays has also formulated targeted development plans. Although the Southeast Asian market is convenient in logistics and complete product lines, customers are more sensitive to prices. The company will focus on strengthening the market promotion of rubber and plastic products; the African market uses glass wool rolls as its main product; for high-end markets such as the United States and Australia, Furnas is actively promoting related product certification and making full preparations for future market development.
Looking ahead, Furnas will continue to deepen its international market layout, give full play to the core advantages of rubber and plastic products, and achieve new breakthroughs in the international market by continuously optimizing product portfolio and marketing strategies.
